Book your transfer for Fitur in Madrid
The thirty-seventh edition of the International Tourism Fair, Fitur, closes its doors today with a record number of 245,000 visitors, including professionals and the public, 6% more than last year, according to the first estimates of the organizers.
A total of 9,672 companies have participated in the contest, from 165 countries that develop products for tourism.
Fitur has grown by 10% in exhibition area, and has reached 62,494 square meters in 8 Ifema pavilions, 755 exhibitors with their own premises, 6% more than a year ago.
The growing international recognition of Fitur has been reinforced in this edition by the choice of the World Tourism Organization (UNWTO) as the place to inaugurate the International Year of Sustainable Tourism for Development, declared by the United Nations.
The Madrid fair thus strengthens its place among the most relevant events within the international ranking, and in particular, for the Ibero-American market, in which this year the presence of Argentina as the main partner of the event has gained special relevance.
In addition, Fitur is the first event in the tourism fair calendar of the year and is the one that sets the tourism trends for the rest of the year and, for the board, the common thread in 2020 is “clearly sustainability as a factor of growth and development , but also as a business factor.
In his opinion, tourists “ask for and choose, as a priority, a destination, hotels and services that work under the premises of sustainability, that is, respectful of the environment, society and the environment.”
